Jennifer Dapko

Hi, I’m Jennifer Dapko. I teach marketing courses within the nationally-awarded Barnett School of Business and Free Enterprise at beautiful Florida Southern College. I love what I do. I teach aspiring marketers tips, tools, and tactics for successful marketing strategies.

How to Integrate Your WordPress Website with MailChimp to Create Email Drip Campaigns

How to integrate your WordPress website with MailChimp to create email drip campaigns

If you are not a pro, the title of this article might be intimidating. That is why we decided to break down how you can integrate your WordPress website with MailChimp to create drip campaigns. You could be wondering what this means, so let’s simplify it. We are talking about two powerful tools that you …

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What Every Entrepreneur Needs to Know About Digital Marketing

5 digital marketing strategies every entrepreneur needs to know

Entrepreneurs, digital marketing has to become part of your business strategy. If you are still unsure about this statement, then this article is for you. Making sure your business survives in this digital age has become a necessity. Every entrepreneur needs to know and understand digital marketing because the world is moving toward digitalization at …

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Skills Every Digital Marketer Should Have In 2021

Skills digital marketers need in 2021

As a digital marketer, the brand and successful conversion of leads is in your hands. This is an enormous responsibility to have. Despite the basic principles of marketing being the same, the skills every digital marketer should have are ever growing. Some digital marketers produce marketing content that completely misses the mark, or that feels …

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How to Create Your First Email Drip Campaign

drip campaign

Drip email campaigns are a great way to engage with prospective, current, and past customers. Hi, I’m Dr. Jennifer Dapko. I teach a variety of marketing courses and also help companies boost their brand and grow their digital presence. Let’s dive in and talk about drip campaign basics. What does “drip campaign” mean? Think of …

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