Dr. Jennifer Dapko
Hi, I’m Jennifer Dapko. I teach marketing courses within the nationally-awarded Barnett School of Business and Free Enterprise at beautiful Florida Southern College. I love what I do. I teach aspiring marketers tips, tools, and tactics for successful digital marketing strategies.
Boost Your Digital Marketing
Who couldn’t use a little extra boost?
Branding
A cohesive digital marketing strategy begins with branding elements that reflect your identity and personality. Logo development, brand guides, and branding materials such as stationary and PowerPoint templates.
Digital
Get seen online. Drive traffic to your site and leads to your inbox. Local search (Google Business and Maps, Bing, Apple Maps), content generation, social media development, WordPress websites, email marketing and drip campaigns, Google Advertising (PPC), and social media advertising.
Market Research
Want to understand your customers or employees better? Creating actionable surveys for customers and employees is both an art and a science. Contact me for more information about focus groups, survey design, and reporting.
Work With Me
Marketing is my passion both inside and outside of the classroom. My marketing career began in 1998 working for IBM in the community relations division. Ever since, I’ve been immersed in the world of marketing working in industries such as internet technology, software as a service, hotels and tourism, research, property insurance law, and education. I enjoy helping start-up businesses expand their lead-generating online presence with comprehensive marketing content and digital strategies.